top of page


You will need to share with us some of your personal information for us to make your dream cake come true! We will do everything we can to keep that information safe, and if you ever wish to have your details removed, please contact us.

We may contact you as part of the transaction using the details you have given, and we use 3rd party applications (for order tracking etc) but only essential data is shared. We may sometimes share this data to our own social platform and analytics accounts in order to help our re-marketing and customer sales efforts. We may from time to time follow up with customers via telephone or email to better understand customer feedback. By using the Services, you consent to this. Whilst on the website, your browsing history is stored, and we use third party software (listed below) for advertising and marketing purposes of the site with this data.

Introduction to Privacy 

Effulgent Desserts respects your privacy. This policy explains the accepted privacy practices for the Services and describes the way we collect and use your personal information and how you can verify or control the use of the information you provide. 

Notice about children's privacy 
The Services are not directed to children under the age of 18. If you are under 18, you may browse the Services; however, you may not purchase products or provide Effulgent Desserts with any of your personally identifiable information.

What information does Effulgent Desserts collect? 
Effulgent Desserts does not knowingly collect your personally identifiable information without your consent. To place an order, you will be asked to provide personal details such as your full name, a valid e-mail address, phone number and then provide additional details such as complete credit or debit card details and delivery and billing address.

What happens when you visit our website? 

Effulgent Desserts may use various measures to collect further information about your habits to maintain and enhance your experience online. Effulgent Desserts may collect and organise such information either by itself or by a third-party service (e.g., Google Analytics) 

What does Effulgent Desserts do with your personal information? 

Effulgent Desserts will use the information you provide to ensure a smooth transaction with us. This means that we may use your personal information to contact you regarding your order, and to provide you with updates and notifications throughout your order process to keep you well informed. 


If you have provided prior consent, we may contact you with marketing information about new products and services we offer.


And finally, 

·       to comply with any applicable law and assist law enforcement agencies as required;

·       to collect fees and debts, and to prevent fraud, misappropriation, infringements, identity thefts and any other misuse of the Services;

·       to take any action in any case of dispute, or legal proceeding of any kind between you and us, or between you and other users or third parties with respect to, or in relation with the Services;

·       For any other purpose stipulated in this policy, or in the Terms and Conditions.

The information Effulgent Desserts shares with others

Effulgent Desserts may from time to time utilise your data to help inform marketing and customer feedback efforts. We will not sell, rent or lease your personally identifiable information to third parties for any of our marketing purposes, rather we may sometimes utilise this data to improve our customer feedback and re-marketing efforts to let you know of upcoming launches, deals, seasonal opportunities etc. We will treat this data with the utmost confidentiality and only use across our owned platforms.

We may ask for the birthdays of you and your close friends and family, which will help inform our re-marketing and customer feedback efforts. 

Third party Software:

  • We use google analytics for website performance and data related purposes which may also used to assist in marketing.

Effulgent Desserts may share personally identifiable information with others in any of the following instances, or subject to your explicit consent:

  • When you use the Services. In these cases, Effulgence Desserts will share your information only to the extent required to facilitate your use of the Services, including by transmitting your order details and your credit or debit card details, or using an external order tracking system, which requires the uploading of your order details and address. 

  •  If Effulgent Desserts reasonably believes that you have breached the Terms and Conditions, or abused your rights to use the Services, or performed any act or omission that Effulgent Desserts reasonably believes to be violating any applicable law, rules, or regulations. In these cases, Effulgent Desserts may share your information with law enforcement and other competent authorities, and with any third party, as may be required to handle any result of your wrongdoing;

Opt Out and deletion of personally identifiable information
At any time, you may opt out of Effulgent Desserts's mailing lists, by sending our Data controller an email to: In any case, Effulgent Desserts will not share your personally identifiable information with any advertisers, without your explicit consent. It may take Effulgent Desserts up to Ten (10) business days for your opt-out request to take effect.

If you wish to delete your personally identifiable information that is stored on Effulgent Desserts's database, you can either notify Effulgent Desserts of such a request at the following email address: Effulgent Desserts may refuse your request, for example, if Effulgent Desserts believes that deletion of certain information may jeopardise certain activities on the Services, or harm other users. In any case, Effulgent Desserts may keep any aggregated or anonymised information for statistical, marketing and other purposes.

Information security

Effulgent Desserts implements information security systems and procedures, to secure the information stored on Effulgent Desserts's system. Specifically, Effulgent Desserts uses Secure Socket Layer ('SSL') protocol, encryption, firewalls and other systems and procedures to secure your personal information gathered when you register with the Services, place orders and use the Services. Such systems and procedures reduce the risk of security breaches, but they do not provide absolute security. Therefore, Effulgent Desserts cannot guarantee that the Services are immune to unauthorised access to the stored or transmitted information and to other information security risks. If Effulgent Desserts's security is breached, you will be duly notified. 

Changes to this Privacy Policy

Effulgent Desserts may change and update the terms of this policy from time to time. All substantial changes that Effulgent Desserts makes to this policy will be notified on the Services and take effect thirty (30) days following their initial posting. Other changes will take effect seven (7) days after their initial posting on the Services, unless Effulgence Desserts amends the policy to comply with legal requirements. In the latter cases the amendments will become effective as required, or ordered.

If you do not agree with any of the amendments to this policy, then you must avoid any further use of the Services.

Contact us
You are welcome to contact Effulgent Desserts with requests, comments and questions regarding this privacy policy by email at:

bottom of page